I don't send out Rosh HaShanah cards. Probably because I'm a bit lazy and probably because even if I wanted to, it would require a different investment in time related to collecting addresses. And before that, figuring out whose addresses I needed, and finding cards, and finding stamps, and....
Today and yesterday my e-mail inbox has been filled with both generic and personal greetings for a happy and healthy new year the majority of which have been the former rather than the latter. I got an e-card from the president of El Al airlines and another from an international student organization (both generic, no surprise).
I got a video greeting posted to my Facebook page from someone I'm rarely in touch with. I appreciate the sentiment but really, I don't need to see your 4 year old spilling honey all over themselves and trying to say Happy Rosh HaShanah all at the same time. Call my cynical, but really, it's not as cute as the parents think it is.
I got e-mail wishes from people I don't know but evidently should have by all of the other people they cc'd. And if I'm not mistaken, I think I even got a Rosh HaShanah e-mail from a Nigerian prince.
I got an e-card from a friend and presumably his wife, though I've never met her. The email included a picture of (their?) dog with an apple. So then I had to figure out whether the name I thought was his wife's may actually be that of his dog. (I have not decided, in case you are wondering.)
It's too much work. I would much rather assume that every one is wishing everyone a happy, healthy New Year and if they aren't, that's when they should e-mail me!